PERFECT FIRST BUCKET>

  I first met Micah Melton in the fall of 2012. We had entered the Chicago market and our distributor took me to meet him. We had just released the Chicago version of Project Amaro, and I was excited to share with him what we were doing. He was Charles Joly’s second at The Aviary….

EPIC FAIL>

We formed a company at the end of June 2011. We started prepping for a launch, after almost 18 months of prep, learning, planning and formulation work. We partnered with another distillery to start making products, before we set up our own distillery. We released our first products at the end of September 2011. We…

WHAT’S PROJECT AMARO?>

 We’ve worked with bartenders in five cities- Seattle, Chicago, San Francisco, New York and Atlanta to develop amaro that reflect the terroir and palate of a place. We have found that each city has its own style that is consistent throughout the amaro that are made there. We get asked a lot how we pick…

JUMPING IN THE DEEP END>

I started thinking about making spirits around seven years ago. I was working at an ad agency, one of a few marketing positions I had. I was working on big brands, and was frustrated by the work. I wanted to make something real. Around the same time, I went to Scotland for my uncle George’s…

OUR AFFECTION FOR BARTENDERS IS REAL>

We understand that some spirits companies are marketing stories and the juice is secondary to the story. We aren’t that. We make products that use real ingredients and sell them. We like to say our ingredients touch dirt, because we are committed to using actual plants to make actual products authored by actual flavor experts-…