When I think of sitting down and having a serious cocktail, it’s a Negroni I see in my hand. A glorious combination of bitter, orange, flavor and gin!
Here’s a quick link to the kit before we launch into the story.
The most common version of this drink’s origin is that it was invented at Caffe Casoni in Florence, Italy in 1919. Legend tells that Count Camillo Negroni asked his friend, bartender Forsco Scarselli, to strengthen his favorite cocktail – the Americano – by replacing the soda water with gin. Scarselli added an orange garnish, rather than the lemon you’d usually get with an Americano, and the drink took off.
Camillo Negroni himself was an interesting figure. He travelled around America while in his twenties and lived the life of a cowboy for a period, before eventually being kicked out of the country. His back story is a little ‘complicated’. I want to like him because I like the drink, but…
Our Negroni is different because it substitutes our Amaro #4 for Campari. We also elected to rename our version the RBG, honoring Supreme Court Justice Ruth Bader Ginsberg for her contributions to women’s rights, especially equal pay for work of equal value. We also feature an annual week in August that celebrates her ascension to the court as RBG Week.
Whether it is summer or winter, a Negroni just works. Our kit combines three of our core products: Pike+Clark Gin, BROVO Pink Vermouth and BROVO Amaro #4. We also include a selection of dehydrated citrus for you to garnish with, although the traditional garnish is an orange slice.
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